The five steps
- Define relevant questions.
- Choose the systems and market.
- Observe consistently.
- Separate different types of visibility.
- Compare over time.
Consistency matters
AI answers can vary, so a useful comparison needs a consistent scope and clear observation conditions.
Context matters
Your own visibility is difficult to interpret without understanding the surrounding market.
Different outcomes mean different things
A mention, citation and recommendation are not the same outcome and should not be treated as interchangeable.
Sources and references
External documentation and research referenced for factual claims about how search engines and AI systems work. Definitions and measurement methods described as Transform& definitions are our own.