Commercial Authority Signal System
CASS.
CASS, the Commercial Authority Signal System, is Transform&’s proprietary internal system for assessing Commercial Authority.
It helps us understand where a business is being overlooked, where competitors hold an advantage and what deserves attention first.
Clients receive the findings, priorities and reasoning. The internal analysis stays proprietary.
In brief
CASS in brief.
What does CASS stand for?
Commercial Authority Signal System.
What is CASS?
Transform&’s proprietary analysis system for Commercial Authority.
Is CASS a score?
No. CASS does not reduce Commercial Authority to one public score.
Outputs
What comes out of CASS.
- Current position
- Where the business stands today.
- Competitive perspective
- Where the market looks different.
- Priority findings
- What deserves attention first.
- Implementation guidance
- What the client should do next.
- Progress measurement
- What changed, where measurement is included.
Scope varies by engagement. See how we work sets out what is agreed before work starts.
Build the position that lasts.
CASS helps identify where Commercial Authority is weak before deciding what should change.
The aim is not to chase a temporary ranking or AI mention, but to strengthen the underlying position that supports visibility across search, AI and the wider web.
What stays proprietary.
The detailed CASS analysis logic is proprietary and is not published.
CASS and Commercial Authority.
Commercial Authority is the concept. CASS is the system Transform& uses to analyse it.
Commercial Authority defines the concept. How an engagement is structured is set out on the methodology page.
Not a CASS analysis, but a place to begin.
The Free Commercial Authority Snapshot examines only a small fraction of the signals considered in a full CASS analysis. CASS is the full analysis behind a Transform& engagement.
Start with the free Snapshot →Find out
where you’re
losing visibility.
Start with your website, your market and the competitors you care about.