Timisma
Women's media & lifestyle
A broad editorial brand strengthening how its areas of expertise are discovered and understood.
Context
- Timisma is a women-focused editorial website covering a wide range of subjects including health, fashion, relationships, couples, sport and everyday life.
Challenge
- Broad editorial coverage creates a different visibility problem from a narrow commercial website. Search engines and AI systems need to understand which subjects the publication covers deeply, how individual articles relate to larger topic areas and which pages should be treated as the strongest sources for each subject.
Focus
- Strengthen how Timisma’s areas of expertise are organised and represented, with particular care around subjects where credibility matters most.
Implementation
- The work focuses on helping a broad publication remain coherent as its subject coverage grows.
Measurement
Discovery and visibility can be reviewed by subject as the publication develops.
What this shows
- Publishing more articles is not the same as building authority around a subject.
- A broad publication needs stronger information architecture, not simply more content.